Refresh
Use a clean luxury design direction to replace a dated or hard-to-manage site without pricing the project like a blank-page agency build.
Website + Lead Intelligence
Replace the hard-to-manage site with a cleaner lead intelligence system.
Sectair helps real estate agents move off frustrating vendor support loops, keep sold properties and content easier to update, and understand what website, IDX, and CRM behavior should trigger next.
How It Works
The website needs to be easier to run, not just prettier to look at.
Sectair combines a template-accelerated luxury website refresh with backend control and lead intelligence: sold-property uploads, content updates, lead forms, IDX/CRM routing, repeat listing views, saved searches, valuation intent, and reviewed next actions.
Control
Create a backend path for practical updates: sold properties, core pages, lead forms, listing content, and content changes that should not require a support queue.
Interpret
Turn form submissions, IDX clues, saved searches, return visits, and CRM records into reviewed tasks, lead cards, and follow-up prompts.
Implementation Paths
Works as a replacement site or an intelligence layer around existing tools.
The implementation path depends on the current site, IDX provider, CRM, and vendor contracts. The business goal stays the same: one clearer operating picture.
Website backend
- Sold-property upload workflow
- Editable team, listing, and community pages
- Practical handoff so the team can update common content
Lead capture
- Buyer, seller, listing, and consultation forms
- Source, property, timeline, and urgency fields
- Review-first routing into the chosen CRM or dashboard
IDX / CRM
- Webhook or API where available
- Zapier or notification parser when locked down
- Lead matching back to the agent dashboard
Packages
A real website budget without pretending every build is fully custom.
The $5,000 version is a constrained visual refresh. The recommended package is the smallest version that can honestly touch the real problem: a better site, easier backend updates, and clearer lead flow.
Quick Refresh
$5,000refresh only
Template adaptation, core content migration, basic forms, and light copy cleanup. No deep IDX, CRM, backend workflow, or lead-intelligence build.
Website + Lead Intelligence Refresh
$8,500+ $750/mo
Template-accelerated site refresh, user-friendly sold-property/content backend, lead capture and source cleanup, IDX/website lead destination review, and monthly support.
Premium Intelligence Build
$12,500+ $1,250/mo
Everything in the recommended package plus deeper IDX/search planning, richer listing backend structure, and two Listing Repositioning Briefs.
What Agents See
Every card answers who needs attention, why now, and what to do next.
Buyer intent
Repeat views on ski-in/ski-out condos, Mountain Village pages, fractional listings, price bands, saved searches, and showing requests.
Seller intent
Valuation page visits, seller guide downloads, recently sold pages, pricing questions, and return visits from known contacts.
Source performance
Traffic sources are judged by qualified lead behavior, not vanity visits. The system shows which channels produce useful conversations.
FAQ
Common questions about real estate website qualification.
Does this replace my current website vendor?
It can. Some projects replace the public website and backend. Others keep an existing IDX or CRM and add a cleaner front end, lead routing, and support layer around it. The audit determines what should be replaced versus connected.
Can it see what people search for inside IDX?
Sometimes. If the IDX exposes structured data, URLs, page content, webhooks, or API events, we can capture clean details. If the IDX is locked inside a third-party iframe, we use webhooks, Zapier, email notifications, or CRM lead events instead.
Does it automatically message leads?
Not by default. The safest first version creates reviewed tasks, drafts, and dashboard cards. Automation can be added only where consent, compliance, and client preference support it.
What makes this different from analytics?
Analytics says how many people visited. Sectair says which lead or visitor is worth attention, why the behavior matters, and what reviewed next step is appropriate.
Audit First
Find out whether you need a refresh, a backend fix, a lead bridge, or all three.
The first step is a practical review of your current site, vendor support pain, sold-property workflow, lead sources, IDX behavior, CRM capture, and follow-up gaps.